Time parting takes the timestamp of collected hits and breaks it into more meaningful dimensions, such as "Hour of Day" or "Day of Week".
Time-parting dimensions are based on the time zone of the report suite or virtual report suite. These dimensions are available in Analysis Workspace and can help to answer the following questions:
- Across a large date range, what is the most popular time of day for visitors to access my site or app?
- Are there days of the week, or hours of the day, on which conversion is higher on my site or app?
- How do my weekend sales compare to my weekday sales?
- Does a certain marketing campaign generate higher conversions in the morning, or in the afternoon?
Time-parting dimensions are only available in Analysis Workspace. To use time-parting dimensions in other Analytics solutions, you can implement the getTimeParting plug-in.
Time-parting dimensions in Analysis Workspace include:
Hour of Day
Day of Week
Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday
Day of Month
Month of Year
Day of Year
Quarter of Year
Q1, Q2, Q3, Q4