About Data Collection
Learn about how data is collected for Adobe Analytics.
At a high level, the data collection process flows as follows:
- A visitor visits a web page that contains the data collection code.
- As the page loads, data collection code sends an image request (called a web beacon) to Adobe data collection servers. The image request contains the data you want to collect about the visitor's interaction with your website.
- Adobe stores the data in report suites. You can log in to access report suite data and generate reports related to visitor activity on your website.