TOPICS×

Metric calculations

Metrics are calculated using standard, participation, recent, and linear allocation methods. Each method calculates values differently based on formulas.
Metric Calculation Description
Original
Full credit is given to the first variable value associated with the success event.
Recent
Full credit is given to the last variable value associated with the success event.
Linear
When linear allocation is selected, success events are evenly divided across all variable values seen in the visit. For numeric and currency events such as Revenue, the monetary amount is divided. For counter events such as Orders, a fraction of the event is awarded to each variable value in the visit. These fractions in reporting are summed, then rounded to the nearest integer in reporting.
For example, in a visit where four pages are visited prior to a success event, each page would receive credit for 25% of the event. If, in the same visit, campaign had two values, each campaign value would receive 50% of the credit for the event.
Participation
Assigns full credit to each variable value that contributed to a success event within a visit. This calculation can also apply across visitor sessions, if you use cross-visit participation metrics.

Example - Metric Calculation

Assume your site has an internal search that is tracked using a conversion variable (eVar). The visitor performs several internal searches before making a \$100 purchase:
Pet > Feline > Cat > Kitten > \$100 purchase
In reporting, credit allocation is as follows:
eVar Value First Last Linear Participation
Pet
\$100
\$0
\$25
\$100
Feline
\$0
\$0
\$25
\$100
Cat
\$0
\$0
\$25
\$100
Kitten
\$0
\$100
\$25
\$100