Reports for devices using mobile protocols
Because mobile devices are tracked via a beacon, just like other visitors, most reports are available and correct.
VISTA can be used to alter data collected from both Mobile and standard methods. All Custom Insight ( prop and eVar), Event, Site Traffic, and Pathing reports are supported.
Search Engines, Search Keywords, Referring Domains, and Referrers
The ‘r’ query string parameter must include the protocol of the referrer. If the protocol is left off, the referrer report is not populated. For example, use r=https://msn.com not r=msn.com .
Geosegmentation and Domains
Geosegmentation reports are based on the IP address of the device sending the request. Because mobile devices rely on a gateway to request images from Adobe servers, the gateway's IP address is used to determine the geo-location of the user. Because gateways and their IP addresses are registered for large networks, the associated geo-location is often less accurate.
Domains are also based on the IP address of the gateway, which means the domains report often contains the name of the carrier who owns the gateway. Due to Mobile Virtual Network Operators (MVNOs), this may not be accurate.
Adobe maintains a known range of IP addresses that belong to mobile carriers. When a hit is received from an IP range that belongs to a known mobile carrier, the hit appears as "Mobile Carrier" on the Connection Type Report. Otherwise, mobile traffic is listed under "Lan/Wifi".