Show Menu
TOPICS×

Pathing by campaign or tracking code

Helps you answer the question, "After a user clicks into my site from a campaign, where do they go on my site?"
To answer this question, you need to set aside an sprop to be used for this report. You then need to structure the data to populate into the prop in such a way that it makes sense when pathing is enabled.
For this example, you are going to use prop1 as your campaign pathing prop. Now you want to populate this sprop with the same value you put in the page name variable. See below:
s.prop1=s.pageName;

You should do this on all pages unless the person has clicked from a campaign. If they have clicked from a campaign and are on the landing page of the campaign, then you populate the prop with a concatenation of the campaign and the pagename. See below:
 s.prop1=s.campaign + ‘ : ’ + s.pageName;

If the campaign they clicked was named "banner1234," and the page it landed on was named "Home Page," the value in that prop would be "banner1234 : Home Page." On every subsequent page you put the pagename in the prop as shown above.
When a user clicks this campaign and views four total pages in that visit, you get the following values in the sprop in this order:
“banner1234 : Home Page” > “Page 2” > “Page 3” > “Page 4”

With our data captured in prop1 in this way, with pathing enabled on this prop, you can now look at one of various pathing reports to understand how they path through the site after they click from a campaign.
You can specify the start page from which to start the path report. In this case, you selected "banner1234 : Home Page", because you want to know where users went after they clicked from campaign "banner 1234." This report is only an example of one of many path reports.