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Fallback ID methods

If other visitor ID methods fail, Adobe sets a fallback cookie or uses a combination of IP address and user agent to identify the visitor.

Fallback Visitor Identification Method

AppMeasurement for JavaScript 1.x and JavaScript H.25.3 (released January 2013) contain a new fallback visitor identification method for visitors whose browser blocks the cookie set by Adobe's data collection servers (called s_vi ). Previously, if a cookie could not be set, visitors were identified using a combination of the IP address and user agent string during data collection.
With this update, if the standard s_vi cookie is unavailable, a fallback cookie is created on the domain of the website with a randomly generated unique ID. This cookie, named s_fid , is set with a 2 year expiration and is used as the fallback identification method going forward. This change should result in increased accuracy in visit and visitor counts in situations where the primary cookie ( AMCV_ or s_vi ) cannot be set.
Visits total includes all visitors that are identified by the s_vi cookie or by using a fallback method.

IP Address, User Agent, Gateway IP Address

. If the AMCV_ or s_vi and the s_fid cookies cannot be set, visitors are identified using a combination of IP address and User Agent.