Show Menu
TOPICS×

Report to variable mapping

The tables below display the report to variable mapping, or the reports and the variables that are used in them.
Conversion Reports The following table lists the conversion variables that are used to populate each report:
Purchases
Conversions and Averages
Revenue
Orders
Units
Shopping Cart
Conversions and Averages
Cart
Cart Views
Cart Additions
Cart Removals
Checkouts
Custom Events
Custom Event 1
Custom Event 100
Products
Conversions and Averages
Products
Cross Sell
Categories
Campaigns
Conversions and Averages
Tracking Code
Creative Elements
Campaigns
Customer Loyalty
Customer Loyalty
Sales Cycle
Days Before First Purchase
Days Since Last Purchase
Visit Number
Daily Unique Customers
Monthly Unique Customers
Yearly Unique Customers
Finding Methods
Referring Domains
Original Referring Domains
Search Engines
Search Keywords
Visitor Profile
Top Level Domains
Languages
Time Zones
States
Zip/Postal Codes
Domains
Technology
Browsers
Operating Systems
Monitor Resolutions
Site Path
Page Value
Entry Pages
Original Entry Pages
Pages Per Visit
Time Spent on Site
Site Sections
Customer Variables
Custom eVar 1
Custom eVar 2
Custom eVar 3
Custom eVar 75

Traffic Reports

The following table lists the traffic variables that are used to populate each report:
Calculated Metrics
N/A
Site Traffic
Page Views
Hourly Unique Visitors
Daily Unique Visitors
Monthly Unique Visitors
Yearly Unique Visitors
Visits
File Downloads
Finding Methods
Referring Domains
Referrers
Search Engines
Search Keywords
Return Frequency
Daily Return Visits
Return Visits
Visit Numbers
Visitor Profile
Domains
Top Level Domains
Languages
Time Zones
Visitor Details
Last 100 Visitors
User Home Page
Key Visitors
Pages Viewed by Key Visitors
Geo Segmentation
Countries
U.S. States
DMA
International Cities
U.S. Cities
Technology
Browser Types
Browsers
Mobile Devices
Browser Width
Browser Height
Operating Systems
Monitor Color Depth
Monitor Resolutions
Netscape Plug-ins
Java
JavaScript
JavaScript Version
Cookies
Connection Types
Segmentation
Segmentation
Most Popular Pages
Most Popular Site Sections
Most Popular Servers
Custom Insight
Custom Links
Custom Insight 1
Custom Insight 75
Hierarchies
Hierarchy 1
Hierarchy 5

Pathing Reports

The following table lists the pathing variables that are used to populate each report within Analytics:
Pages
Page Summary
Page Value
Most Popular Pages
Reloads
Clicks to Page
Time Spent on Page
Pages Not Found
Entries and Exits
Entry Pages
Exit Pages
Exit Links
Complete Paths
Full Paths
Longest Paths
Path Length
Time Spent per Visit
Single-page Visits
Advanced Analysis
Previous Page
Next Page
Previous Page Flow
Next Page Flow
PathFinder
Fall-out